Most of online dating websites claim all kinds of things
Although, society has started to accept the use of Tinder to find a partner more and more
For example, eHarmony claims that their algorithm can find a uniquely compatible mate for every single and they state that their married couples are more compatible than other married couples. The problem with these kinds of claims is that they are not supported by credible evidence. There actually has been some criticism about their claims, for example in 2018 the advertising standards authority stated that an ad that eHarmony was using was misleading (Advertising Standard Authority, 2018). When the ASA ask for support for their claims made in the advertisement eHarmony was not able to give any evidence for their claims.
Tinder versus traditional dating websitesThe dating app Tinder is found to be the one of the most popular dating tools
eHarmony was a dating website who dared to do something different, this could have made the road easier for non-traditional dating tools like Tinder. Tinder, however, still has a reputation as a hookup-app. EHarmony is in a way also very controversial, it for example does not match people of the same sex. This is nowadays way more accepted and therefore new kinds of dating tools do match people on the same sex. And nowadays eHarmony does match people of the same sex through their sister company called CompatiblePartners.
Modern featuresSecondly, several more online services have taken up, mainly Tinder but also Bumble, Hinge and recently Facebook Dating. Each of these apps have to some extent scientific reasoning behind them, mostly incorporated in the user experience. The most significant difference from eHarmony is the use of GPS data to track potential partners nearby, known as location-based real-time dating. More new additions include the infamous swiping feature in Tinder, or answering a set of questions in your profile in Hinge, or even formalizing a sense of humour – endeavor incorporated by Lalifeor Huamor by allowing users to rate several funny videos in setting up their profile.
It has been one of the most downloaded in the category lifestyle app in America. The social psychologist that writes the paper Purvis (2017) has been analyzing hundreds of surveys about user experience for Tinder.
Most more traditional dating websites like eHarmony or Match try to connect people based upon similarity. Tinder however uses geolocation, and a swiping system. Tinder matches are made with sparse criteria namely location, looks and availability. Psychologically, Tinder is constructed in a way to encourage a rapid swiping behavior. The reward, a match, can happen with every swipe but you don’t know which swipe. Tinder uses a variable ratio reward schedule. This means that true potential match will be randomly spread among the other matches. This is the same kind of reward schedule that is used is for example slot machine and video games. Therefore, Tinder e. It is also found that the serial swiping behavior seen in Tinder users can develop and feel like an addiction.
While Tinder is often used for short term sexual relations a study shows that the most common motivation for using Tinder is actually to find love. However, Tinder users also experience more frustration about their romantic encounter than users of traditional dating websites.
The main difference here between Tinder and other more traditional dating websites is that their swiping mechanism can be regarded as a game and even can be addictive.
Clearly, data about Tinder users can give lots of insight in human dating behavior. Some people have been saying that Tinder has caused a “dating apocalypse” (Pervis, 2017). However, this paper makes it clear that there is no clear difference in the sexual behavior of people using Tinder and users of traditional dating websites. The main difference here between Tinder and other more traditional dating websites is that their swiping mechanism can be regarded as a game and even can be addictive.